Ghetto Country Brandmother and her guest, Shawn P. Walchef of Cali BBQ Media bring the smoke to this episode. That's because Shawn shifted his focus from bbq to media.

Shawn is all about digital storytelling from the phone in your back pocket. He often says, no one is gonna tell your story, so he's mastering telling his while building a community and personal brand.

The conversation also explores Shawn's personal insights on legacy, entrepreneurship, and the invaluable advice from his grandfather that has guided his journey. And nothing does it better than an orange tree near the smokehouse.

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If your personal brand is having a meltdown and needs nurturing, reach out to Brandma.  

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