Greg Taylor is a web developer with a difference. Rather than marketing himself purely through ‘traditional’ channels, he has opened his mind and his business to a high quality content marketing approach with the goal of positioning himself as an authority in his field.



This personal branding exercise that Greg continually undertakes is a hugely successful campaign strategy for Greg and his business, Marketing Press, and with personal branding becoming more and more prevalent in the business world it’s a subject that many entrepreneurs like you are beginning to really embrace.



In this episode of Excellence Expected, Greg shares his methods and strategies for creating a cohesive personal brand that actually works.



Greg shares insights into:



* Building a personal brand, his experiences with



* content creation

* blogging

* speaking

* video marketing





* The importance of finding the time to invest in content marketing & positioning yourself as an expert

* Overcoming the fear of negative feedback

* The impact content creation, speaking etc has had on his business

* How much fun it is!

* How this is different to other forms of marketing and why many people are only now beginning to take it seriously



Greg, as ever, closes the show with his 3 actionable tips and takeaways to kick start you into taking action right now.



Links mentioned in the episode:



* Marketing Press

* Greg Taylor on Twitter

* Greg Taylor’s personal website



Don’t forget, the more you expect from yourself, the more you WILL excel!