Today we are going to be talking about Personal Branding MLM and why you should start branding yourself today. Your Personal Branding MLM is what people say about you when you are not present. What do you find online if someone types your name? Your Personal Brand?

If your in for the long run its probably a good time to start playing the long game and looking at building your personal brand. Because if your not going to create your brand someone else will for you.

 You can find todays show notes over at willkaa.com I have the video version of the podcast. If you would like to leave your feedback you can do that also.

Personal Branding MLM Key Takeaways & Resourses

Protect Your Brand

Purple Cow, Stand Out From The Pack​

Lead With Value​

Social Proof

Leverage

Build Your List​

Purple Cow

Ray Higdon Personal Branding​

Personal Branding MLM What is it?

​Personal branding MLM 5 reasons why you should start building your personal brand in order for you to build your MLM or your Network Marketing business. So before we talked about personal branding, I guess we need to talk about what is personal branding?

Personal branding is basically what people say about you when you're not in the room. Everybody has a personal brand, it doesn't matter if you're building a business, or you're just working in a normal job, you have a personal brand. When you're working, what people say about you when you're at work that's your personal brand. When you're not there, what do people say about you? That's your personal brand. Your building your personal brand every single minute of every single day, your building your personal brand when you're at home, when you're being a father, when you're going out into public your building your personal brand.Your personal brand you already have a personal brand people know you for a certain qualities that you have and it's up to you just to maybe put it out there so more people get to know what you are.

So personal branding is really important. I want you to understand that if you're trying to build your Network Marketing business or your mlm online the first thing that people are gonna do is Google your name and see what pops up.So they're going to jump onto the good old Internet, type your name into Google and see what pops up. So the first thing you need to do is you need to take control over what people find. If you're not taking control of what people find, your letting people come to their own decisions about what you are, who you are what you stand for what your values are. So you really need to control that space so you need to control what people find when they look up your name. Because if you don't take control of it somebody else is going to take control of it or you're not going to be seen.There's an old saying "it's not what you know, it's who you know" but if we take that one step further"it's not what you know, it's who you know, but who knows you?" The most important thing is "who knows you?"

So if people are typing in your name, we want to be on the first page of Google. We want to be taking up all the space and in order for you to do that you're going to have to start building your personal brand and taking control of that. Because it's not only going to help you, but it's going to help your team as they look up to you as their leader in the company their trying to build.Their going to type in your name and then going to look you up and if somebody's referred you, and told them to look you up this is who I'm working with, this his who's helping me to build my business. Look up his name and if they type to your name into Google and they can't find anything you're going to lose a little bit influence.

Personal branding is what people say about you when you're not in the room. We need to go and take control of that because if you don't somebody else is going to take control of it.The second part I want to talk about is brand protection.Your company, it needs to protect itself so you need to be building your personal brand instead of promoting your company. Your company will won't allow you to do certain things online because they're trying to protect their brand. You can talk about anything with your personal brand, but you can't talk about anything when it comes to your company. Your company have a very watchful eye, not only do you have the company looking but you also have other people in your Network Marketing business looking and seeing what you do. So if you do something wrong or do something against company policies your gonna run into trouble.

They say "Common sense isn't there common" and I found it to be a fact. You think hey it's common sense not to brag about how much money you make or talk about how much money people earn in Network Marketing but it's not common. Because people go out and they say "oh you can make $500 in a day" and yes that does happen but it's not it doesn't happen for everybody. Just a income disclaimer "there are no guarantees in income on how much income you can make through network Marketing or any other business". You have to put in the work you have to build up your skills and have to put in time.Your company is going to protect the brand because people will go out and they will say stupid things, make false promises and hype things up and then it gives a company a bad name. So the company is going to do everything and it's power to protect it's brand, just like you you need to protect your own personal brand.

The other thing is if you want to scale up your business in the future and you want to run ads you're not going to be able to use the company name in those ads. Your going to have to find some creative ways and which you can run some type of ads on the Internet, on social media in order to get more leads.So the best way that you can do it it's a run ads towards your personal brand because the company needs to protect their own brand but and you also need to protect your brand as well. but there are things that you can do that when it comes to marketing advertising with your personal brand that you cant do with your network marketing company. So first of all your company needs to protect their brand and you need to protect your brand. So let's get into the actual parts you really need to know.

Personal Branding MLM Reason 1: Protect Your Brand​

The first reason why, the number one reason why you need to think about personal branding is to protect your brand. So many people type in your name into Google one of they find if you're not there, you basically don't have as much influence. a you know when people are looking for you looking for your name you need to give them and you need to be able to be found on their first page of Google.

If you're trying to build your Network Marketing business everybody should be thinking of building it for the long game. So if your building it for the long game you want to be do marketing as well as prospecting. Prospecting is going out and looking for people to talk to you, where marketing is putting a piece of content out into the world wide web in the likelihood that somebody will come across it and come back to your personal brand and then you talk to them.Success leaves clues right? So model success guys, look at the leaders in your industry and have a look at what they have.Do they have a website are they are active on social media and creating YouTube videos? Are there creating Facebook videos? Are they on Instagram? Where are they what are they doing?I have some homework at the end of this podcast, and it will have a few things for you to go and do, but the first thing you need to do is look at some of the leaders in your industry in your company. Have a look what they doing, to your name into Google what pops up do they have a website? Ok check, if we playing the long game we need to build a website.

Personal Branding MLM Reason 2: Purple cow.

You might be thinking purple cow? "what's purple cow?"Purple cow is standing out from your competition. Everybody in your company has the same website. So what's going to make you different? What is going to separate you from the herd? So if there's a herd of cows you see if a purple cow in there it's going to stand out. That comes from Seth Godin'