So how do you create a sustainable legacy business? It starts with becoming the coolest person you know! And that's exactly what Erin May Henry, Content Creator and Personal Branding Expert, is doing with her 'Becoming the Coolest Person I Know' (BTCPIK) philosophy.

In this episode, we're discovering what it looks like to create a standout personal brand that isn't at the whim of the algorithm. Instead, Erin guides us on how to craft a body of work that resonates with your audience, encapsulates the essence of who you are, and withstands the ever-changing trends of the digital landscape.

We chatted about:

• The BTCPIK approach as the foundation for creating a legacy and why you should idolize yourself

  
  



• The importance of evolution and change as women in creating fulfillment

  
  



• Prioritising long-term, sustainable strategies over short-term social media gratification

  
  



• Utilizing creator archetypes to personalise content creation and play to your strengths

  
  



• What's working for personal branding right now in 2024

  
  



• How it's easy to love yourself but can be much harder to like yourself

  
  



• The way 'healing' can often lead to problem seeking rather than helping

  
  



• Looking at your own behaviours as a consumer on social media when self-doubt creeps in

  
  



• Trusting your intuition and striking a balance between mentorship and self-guidance

  
  

So get ready to become the coolest person you know as you build your mega empire!

Resources:

BTCPIK Toolkit: https://thegamechangerco.thrivecart.com/btcpik-toolkit/

Bio:

Erin May Henry is a multi passionate entrepreneur on a mission to help people live their most extraordinary life. A content creator and personal branding expert, Erin is known to be the queen of community, helping her clients build a dedicated following and a stand out personal brand. Erin is the owner of three fun led businesses, her online education platform the Chillpreneur company, her clothing brand NotBusy and most recently Erin has opened a creative studio in Melbourne Australia.

You can connect with Erin:

Instagram: Erin May Henry

Youtube: Erin May Henry

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CONNECT WITH AMANDA:

Instagram: @iam_amandahunter

Website: https://amandahunter.net

WORK WITH AMANDA:

1. Private Coaching - A high-touch 1:1 container to help you cultivate magnetic confidence; grow your business in a way that feels good; and create a legacy worthy of remembering.

   
   



2. Breakthrough Intensive - A two week intensive to get to the core of and unravel your limiting beliefs and sabotaging behaviours so you can get on with creating the impact you're here to make.

   
   



3. Whitespace - A six week experiential journey to reconnect to your inner wisdom, reclaim your unique magic and reignite your leadership.

   
   

FREE GIFTS:

1. The only thing standing between where you are now and where you want to be is YOU. Download the Slay the Self-Sabotage cheat sheet to uncover your deepest, darkest limiting beliefs and put a stop to them. 

   
   



2. Schedule a FREE 15 minute Vibe Session to see if we’re an aligned fit and discover how we can best work together.

   
   

Big love,

Amanda xo

P.S. If you loved this episode, please review and share with another feminine luminary who needs to hear this!