Personal branding, done well, will attract the right people - Talk Marketing 082 - John Espirian
Description
Today's guest is a mathematics and computer science graduate, who went on to become a software tester for almost 12 years before finding his calling as a technical copywriter. He has been running his business experience since 2009, which has offered technical copywriting and LinkedIn consultancy, and management of the Espresso+ community of 200 ethical businesses solopreneurs looking to build effective online presences.
He is the author of the book Content DNA. He was introduced to us by Sam Rathling, who tells us that he is quite the geek when it comes to all things LinkedIn. Today's guest is the relentlessly helpful LinkedIn nerd, the Espresso+ Community Leader and not a douche canoe.
Today's guest is John Espirian.
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