DiscoverThe Science of UsPersonalisation 3.0 - How personality can help marketers predict consumer behaviour
Personalisation 3.0 - How personality can help marketers predict consumer behaviour

Personalisation 3.0 - How personality can help marketers predict consumer behaviour

Update: 2023-05-18
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In today’s episode, we talk to Katharina Kuehn, Chief Neuroscience & Strategy Officer at Winning Group and Deep Sphere Founder about the role of personality in consumer behaviour and how marketers can tap into the latest neuroscience research to better understand their audiences using what she has called Personalisation 3.0.


If you’d like to learn more about how you can connect with your customers and audiences in the most personal and salient way, visit deepsphere.io or get in touch at hello@deepsphere.io.


Katharina Kuehn - https://www.linkedin.com/in/katharina-kuehn-07190a34/




00:00 - Intro


01:22 - How we make decisions


02:21 - Role of the subconscious mind in decision making 


04:37 - Where tastes and preferences come from


06:22 - Neuro pricing 


08:27 - Brand preference and personality


10:13 - History of personalisation


13:39 - How do businesses personalise?


15:31 - What is Personalisation 3.0?


17:13 - Who does it well?


19:35 - Algorithms vs deeper understanding


23:57 - Increasing interest in understanding ourselves  


25:04 - Personalisation examples


27:11 - How can marketers start personalising better?


30:26 - Looks can be deceiving

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Personalisation 3.0 - How personality can help marketers predict consumer behaviour

Personalisation 3.0 - How personality can help marketers predict consumer behaviour

Deep Sphere/Heelix