This week on The Hurley Edition, Twitter celebrity and GIF master Pete Blackburn joins the podcast. He discusses getting laid off from Fox Sports (3:50 ) and the general changes in the sports media online, before explaining how his career began (14:00 ). As the world-famous "GIF Boy," Pete weighed in on the controversial proper way to pronounce the word (17:29 ) and shared how posting GIFs raised his profile to unbelievable levels. 

Pete also explained the surprising sucess of his weird podcast known as "Brunch" (27:30 ) and his Red Sox podcast before getting into the evolution of his Twitter beef with Bruins reporter Joe Haggerty (34:26 )and how he managed to get Chris Christie very angry. Pete also talked about the tweet about Donald Trump's son which led to Pete receiving many death threats and nearly cost him his job (37:50 ). On the flip side, Pete talked about the weirdness of how Twitter led to him striking up a friendship with adult film star Mia Khalifa (50:28 ).

Before signing off, Pete talked about what the future holds for him in sports media (51:45 ).

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