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• What’s the cost of opening the wrong site?
• How do you know if your next location will succeed?
• Are you planning growth, or guessing your way into risk?

If you’re expanding your business by opening new sites, this episode is for you.

Peter Buckingham has helped major retailers and franchisors across Australia grow with confidence—by using strategy, mapping and data to take the guesswork out of location decisions. If you're a founder or CEO of a growing business, this episode will show you how to scale without the pain of poor-performing sites.

 What You’ll Learn:

== Why “gut feel” and real estate agents can cost you six figures

== How 5-, 10- and 15-minute drive-time data shapes better decisions

== The most overlooked risks in site and territory planning

== How to build repeatable, fair franchise territories

== How mapping tools and demographic data help you scale faster

 Highlights

00:00 Introduction to Peter Buckingham and Site Location Strategy

04:51 How data helps CEOs avoid six-figure site mistakes

06:25 Using catchment and statistical areas to guide decisions

09:49 Strategic network design and real-world case studies

22:15 Predicting revenue potential from demographic analysis

34:32 Proactive vs reactive site selection: what to avoid

35:29 The property rules every expanding CEO should know

36:25 How to eliminate unsuitable locations early

38:55 The power of population projections and local data

43:25 Retail formats and why context matters

48:24 Mapping, AI and smarter business decisions

51:24 Turning spatial data into strategic business insights

56:41 Using quadrant analysis to evaluate site success

59:30 #CriticalFewActions™ for Senior Leaders

The #CriticalFewActions™ You Can Do Today:

When I work with successful business leaders, I often see them rely on instinct or past success when choosing locations. But that doesn’t work at scale.

The first Insight is about site selection failure.

A bad site can cost over $150,000 before you realise it.

So, what can you do?

• Use 5-, 10-, and 15-minute drive-time data to define your catchment
• Compare demographics to your top-performing locations

The second Insight is about removing emotion from decision-making.

Real estate agents sell properties, not performance outcomes.

So, what can you do?

• Use ABS data and competitor mapping to assess market fit
• Focus on evidence, not impressions

The third Insight is about planning fair, scalable territories.

Growth falls apart when franchise territories aren’t structured.

So, what can you do?

• Design territories based on catchment logic, not postcodes
• Ensure each location has a fair chance to succeed

If you found this conversation valuable, please Subscribe / Follow, leave a comment, and share this episode with your peer business leaders. Your support helps us reach more CEOs who want to improve organisation performance and value.

Stay in the loop with show updates and exclusive content: https://www.criticalfewactions.com.au/podcast/

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Find out more here: https://criticalfewactionspodcast.com.au/PeterBuckinghamSP

Final Thought

If you’re growing your business through new sites, don’t leave your future to chance. Strategy lives in the details; and in this case, in the data. Use it.

References:

• Australian Bureau of Statistics (ABS) - https://www.abs.gov.au/  
• MapInfo: https://www.precisely.com/product/precisely-mapinfo 
• ArcGIS: https://www.esri.com/en-us/arcgis/products/index 
• Drive-time analysis tools: https://www.esri.com/arcgis-blog/products/arcgis-online/mapping/drive-time-analysis-in-arcgis-online/ 

 #franchising #scalingbusiness #siteplanning #growthstrategy #businessleadership #midmarketCEOs #territorydesign #australianbusiness