Welcome back to the American Cattlemen Podcast. Just ahead, we have Gale McKinney, he's the owner of the American Cattlemen and he sits down with Doug Peterson, Co-Owner of Peterson Prime Angus. 

Doug, alongside his wife Kathy, has transformed their family's agricultural legacy by focusing on high-quality Angus cattle breeding, particularly emphasizing marbling and genetic excellence.

With a background in biology and genetics, Doug entered the registered Angus business approximately 15 years ago, driven by a desire to understand the precise genetic backgrounds of his cattle. Influenced by industry experts like Mark Gardner, Peterson developed a strategic approach to cattle breeding that prioritizes traits like marbling, carcass value, and overall genetic merit.

The upcoming third annual Peterson Prime Angus online female sale represents the culmination of their breeding efforts. Notably, the sale features some of the top marbling heifers in the Angus breed, with several animals ranking in the top 1% for marbling characteristics. These genetics are so exceptional that some heifers have marbling scores significantly above the breed's top 1% threshold.

Peterson's commitment extends beyond breeding, as he's also involved in a processing plant and retail beef store in Brookfield, Missouri. This hands-on approach allows him to understand the entire beef production chain, from genetics to consumer experience. He emphasizes the importance of producing high-quality meat that provides an exceptional eating experience.

For commercial producers, Peterson advises focusing on genetics that will generate premium returns, particularly by retaining ownership of cattle with superior marbling traits. He believes that while current market prices are high, the long-term value of high-quality genetics will remain crucial.

The podcast underscores Peterson's passion for continuous improvement in beef production, with a vision of creating cattle that consistently produce prime-quality meat. His approach combines scientific understanding, generational farming wisdom, and a commitment to delivering the best possible product to consumers.

For previous episodes of the American Cattlemen Podcast, please visit:  www.americancattlemen.com.

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