Pharma and Healthcare as a Leader in Web3
Description
In this episode our host, Andy Hood, VP of Emerging Technologies at WPP, discusses the leadership role that pharma and healthcare are playing in the Web3 space with his guests from GCI Health: Kristin Mengel Ryan, EVP US Head of Digital and Innovation, and Liana Huber, Vice President, Digital.
Contrary to popular belief, pharma is a leader, an early adopter, not a follower when it comes to Web3 and the metaverse. Hear how Web3 and the metaverse impacts communications strategies for pharma and healthcare. Kristin and Liana share how healthcare is providing solutions leveraging VR and other Web3 technologies , especially in the area of community building for the patient community. They also talk about which platform and industry partners are being used.
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#wpp #web3 #healthcare #metaverse #NFT
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