Phil Fernandez, co-founder and CEO at Marketo*, joins us for part 2 of this in-depth conversation. He shares more lessons from the company’s growth journey, including moving upmarket, building enterprise motions, shaping culture, expanding products and navigating AI-driven go-to-market.

Key Takeaways:

(05:14 ) Enterprise Growth Demands Incrementalism

(08:25 ) Big Wins Start with Small Bets

(12:31 ) Culture Needs Accountability and Empathy

(15:01 ) In-Office Learning Accelerates Sales Excellence

(21:00 ) Brand Amplification Builds Community

(28:35 ) Multi-Product Success Requires GTM Alignment

(33:07 ) Timing Is Critical for Global Expansion

(42:16 ) AI Transforms Tactics, Not Human Connection

Resources Mentioned:

Phil Fernandez

https://www.linkedin.com/in/phil-fernandez-6902881/

Marketo

https://www.linkedin.com/company/adobemarketoengage/

Adobe Marketo | Website

http://www.marketo.com/

Dreamforce

https://www.salesforce.com/dreamforce/

Marketing Nation Summit

https://business.adobe.com/products/marketo.html

Marketo’s Dummies Guides

https://nation.marketo.com/

Snowflake

https://www.snowflake.com/en/

Gong

https://www.gong.io/

Epiphany, Inc.

https://epiphanyinc.net/

General Electric

https://www.ge.com/

Salesforce

https://www.salesforce.com/ap/?ir=1

Amazon

https://www.amazon.com/

Microsoft

https://www.microsoft.com/en-ph/

Accenture

https://www.accenture.com/ph-en

Pendo

https://www.pendo.io/

Thank you for listening to “Sound Bites with Bill Binch.” Be sure to leave us a review and subscribe so you don’t miss an episode.

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The information and data are as of the publication date unless otherwise noted.

Content obtained from third-party sources, although believed to be reliable, has not been independently verified as to its accuracy or completeness and cannot be guaranteed. Battery Ventures has no obligation to update, modify or amend the content of this post nor notify its readers in the event that any information, opinion, projection, forecast or estimate included, changes or subsequently becomes inaccurate.

The information above may contain projections or other forward-looking statements regarding future events or expectations. Predictions, opinions and other information discussed in this video are subject to change continually and without notice of any kind and may no longer be true after the date indicated. Battery Ventures assumes no duty to and does not undertake to update forward-looking statements.

*Denotes a former or current Battery portfolio company. For a full list of all Battery investments, please visit: https://www.battery.com/list-of-all-companies/

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