As Nike grew from a start-up operating out of a car's trunk to a global behemoth, one thing remained constant – the indomitable leadership of Phil Knight. Knight's leadership style was one of the key factors in Nike's success, inspiring employees, driving innovation, and shaping the brand's identity.

Knight was a leader who led by example. His own passion for sports, his dedication to his vision, and his tireless work ethic set the tone for the entire organization. He believed in the power of sports to inspire and unite people, a belief that formed the core of Nike's ethos. 

However, Knight was not a traditional leader. He was known for his unconventional methods and his willingness to take risks. He believed in hiring smart people and then getting out of their way, giving them the freedom to innovate and contribute their best to the company. 

Knight had a knack for spotting talent. He surrounded himself with a group of like-minded individuals who shared his passion and vision. This team, known as the "Buttfaces" for their blunt and irreverent discussions, included individuals like Rob Strasser, Peter Moore, and Tinker Hatfield, who were instrumental in shaping Nike's trajectory.