The Raging Bull story began back in 2003 when England rugby player and World Cup winner Phil Vickery came up with the idea of a clothing brand whilst sitting around his kitchen table with friends. Nicknamed the Raging Bull by Sir Clive Woodward after his rampaging style of play, he had the perfect brand name for his new sportswear company. The embryonic company started off supplying team kit to rugby clubs and the quality and service meant its reputation grew fast. Meantime Phil concentrated on his stellar rugby career which led to him captaining his country at the 2007 World Cup and a British & Irish Lions tour to South Africa. It was during 2007 that Phil decided to branch out into leisurewear as a sensible step in growing the brand. He appointed Shannon Mercer as MD who bought a wealth of experience from the retail world. The leisurewear collection started with a core of rugby inspired tops and T-shirts which all reflected the heritage of the sport whilst retaining an easy to wear wide appeal. 

In this episode of the MenswearStyle Podcast we interview Raging Bull Founder Phil Vickery about when he first found rugby at a young age, his sporting achievements, and how his lifestyle clothing brand Raging Bull was born. Phil thrives on being the underdog and finds motivation when people tell him it cannot be done. Our host Peter Brooker and Phil also chat about what it's like starting a business in the fashion world, the importance of growing at your own pace, celebrating men of all shapes and sizes, and how standalone stores, retail partners and eCommerce sales all play their part in the recipe for success.

Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.

Make More with Matt Heslin
Explore strategies to thrive financially, build legacy, and enhance life experiences.

Listen on: Apple Podcasts   Spotify