On this AI Biz episode, host Avik Chakraborty talks with Martin Lucas—behavioral scientist, inventor, and creator of deterministic AI—about why most “AI” is still probabilistic text selection, and how decision physics plus decision science can deliver intelligence that thinks with human context. Martin breaks down the 36,000 daily decisions we make, why emotional patterns (not discounts) drive brand loyalty, and how matching a customer’s energy unlocks engagement without manipulation. We cover emotional intelligence, assumptive bias in AI, creativity in an AI-saturated world, and what leaders must measure if they want resonance instead of vanity metrics.

About the guest  :

Martin Lucas is the inventor of deterministic AI, a framework that models how humans actually decide using decision physics and decision science. He has advised 100+ global brands on behavior, strategy, and marketing, and writes frequently about emotional intelligence, philosophy of mind, and practical AI.

Key takeaways:

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  Human choice follows emotional patterns; meaning, memory, and moral alignment predict action more than price or clicks.

  
  


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  Most LLMs are stochastic text selectors; deterministic AI aims to reason from context, intent, and emotional state.

  
  


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  Decision physics: humans constantly manage energy; messages work when they match a listener’s energetic state.

  
  


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  Brands over-optimize discounts; few model the product dimensions and emotions that actually create loyalty.

  
  


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  We make ~36,000 decisions/day, ~99% unconsciously; mapping these variables enables service at the individual level.

  
  


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  Assumptive bias is baked into both humans and today’s AI; without awareness, systems echo what users want to hear.

  
  


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  Creativity remains a human advantage; AI is trained on the past, while people generate novel futures.

  
  


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  Ethical marketing = measure emotions and context without manipulation; aim for resonance, not coercion.

  
  

How to connect with the guest  :

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  LinkedIn: Martin Lucas (CIO at Gap and the Matrix)

  
  


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  Medium: Martin Lucas

  
  


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  Website: https://www.gapinthematrix.com/ ((offers occasional free mentoring and system tests)

  
  

Want to be a guest on Healthy Mind, Healthy Life? DM on PM - Send me a message on PodMatch

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  DM Me Here: https://www.podmatch.com/hostdetailpreview/avik

  
  

Disclaimer: This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer.  

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