Pickleball’s Billion-Dollar Potential: Inside The Investors, Leagues, And Media Deals Powering Its Growth
Description
Pickleball has been named America's fastest-growing sport for the fourth consecutive year — and now it is also becoming a legitimate sports league.
UPA Financial Overview 2025
• Annual Revenue: $60 million (+30% YoY)
• Sponsorship Revenue: $30 million (+25% YoY)
• Tickets Sold To Date: 110,000 (across MLP & PPA)
• Total Annual Player Compensation: $33 million
With franchises selling for $13 million to $16 million and 500,000 viewers on CBS for last year's MLP Finals in New York City's Central Park, investors have committed over $75 million to help the UPA build America's next major sports league.
Today's podcast breaks down all the details. Enjoy!
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