What do hot pies, Premier League football, and accounting software have in common? Apparently, quite a lot - if you're Martin Dyhouse, former Head of Sponsorship at Intuit.

Intrigued? You should be. Take to the bench, rehydrate and tune in to this epic conversation as Martin joins Bums hosts Dom and Martin to address:

• Why B2B sponsorship is like dating with spreadsheets.
• The five-point checklist that separates “meh” from “magic.”
• How the QuickBooks brand ended up on West Ham’s sleeves.
• And yes, we talk about pies. Actual pies.

Whether you're a marketer, event planner, or just here for the banter between two Martins (a “glisten,” apparently), this episode is packed with insights and a few good laughs.