Pitch Of The Century: How Paul Ross Sealed The Deal To Open Special Guests Coffee in London
Update: 2025-11-16
Description
Paul Ross is a UK barista champion and founder of Special Guests Coffee in London.
On our recent Euro tour, Kirk stopped by Special Guests Coffee and was blown away, calling it the best coffee in the UK and he isn’t alone.
Paul told a really interesting story about how he made coffee for the landlord which blew them away. It was that fateful decision of taking a flask of competition coffee to the pitch that helped him beat out others for a highly coveted space to open a coffee shop in a swanky part of London.
Paul also talks about his hospitality philosophies and how new expensive gear is rarely on customers minds.
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