Dearest you. 

When Maeva Heim and I first sat down for an honest conversation in 2019, her texture-inclusive haircare brand, Bread, was still an idea yet to be realised. She was halfway through Seophora’s Accelerate program and four years later, we’re having a very different conversation.

Maeva went on to secure investment and launch Bread (during the pandemic no less) and is now stocked exclusively in Sephora in Australia and multiple beauty retailers in the US including Ulta and Cult Beauty. 

She shares so many rich insights and learnings from her journey in this episode. Some highlights include:

• Why she believes it is actually about who you know not what you know
• What she did to build her network from knowing no-one in the industry to meeting the haircare buyer at Sephora in the States
• What investors are looking for in pre-launch businesses
• Her take on the role our work should play in our lives
• Why not everyone is built to work in a start-up
• Stepping up as a leader and CEO
• Why operating in 2022 was harder than operating in the pandemic 
• Her observations on the VC space right now 

We had a lot of fun the second time around. Hope we offer you a lot of insight and also some giggles. 

Alison xo

• Shop Bread 
• Follow Maeva on Instagram
• The site I referenced is www.brandingstyleguides.com

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It would be an honour to help you on your way.

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I acknowledge the Traditional Custodians of the land on which I live and create today, the Gadigal People of the Eora Nation. I pay my respects to their Elders past and present and I extend that respect to any First Nations, Torres Strait Islander and Māori peoples listening.

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