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Pittsburgh Innovates: The Future of Digital Marketing and the Human Side of Tech

Pittsburgh Innovates: The Future of Digital Marketing and the Human Side of Tech

Update: 2025-10-19
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Technology and marketing have become inseparable — and no one understands that evolution better than Michelle O’Neill, Senior Director of Web Solutions & Delivery at Brunner. With 25 years at one of Pittsburgh’s most innovative agencies, Michelle has witnessed every major digital shift — from the rise of the web to the AI revolution reshaping marketing today.

In this episode, Michelle joins TechVibe Radio to talk about Brunner’s nearly 40-year journey staying ahead of the curve, how her team blends creativity and technology, and why constant learning has become essential in a world where yesterday’s trend is already outdated.

Key Takeaways:

  1. AI Is Changing Marketing — Fast. Michelle breaks down how artificial intelligence is redefining personalization, content creation, and customer experiences — and why marketers must treat AI as a tool, not a replacement for human creativity.

  2. Adaptability Is Everything. There’s no longer a “set it and forget it” approach in digital marketing. Michelle explains how Brunner continuously reassesses, rebuilds, and reinvents client strategies to meet new demands in real time.

  3. The Power of Lifelong Learning. From reading 15 minutes a day to leading teams across disciplines, Michelle shares how curiosity and collaboration keep Brunner — and her own career — future-ready.

Come away inspired by Michelle’s perspective on leadership, mentorship, and staying human in an increasingly automated world.

Hit PLAY to hear how Brunner continues to blend technology and creativity — and why the best marketers today think like technologists.

The Pittsburgh Technology Council produces TechVibe Radio to explore Pittsburgh's technology and innovation industry.

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Pittsburgh Innovates: The Future of Digital Marketing and the Human Side of Tech

Pittsburgh Innovates: The Future of Digital Marketing and the Human Side of Tech

Audrey Russo and Jonathan Kersting