What does it really mean to build a business with freedom of choice at its core? In this episode of Tip Top: Grow Up Your Business with Metronomics, host Shannon Susko welcomes Ryan Tansom, founder of Arkona, to explore why true independence isn't about selling your business—it's about designing your ownership path intentionally. Ryan shares the hard-earned lessons from selling his family business and how that experience fueled his creation of the “Independence by Design” framework.

Together, Shannon and Ryan unpack the myths around exits, how to think like an investor in your own company, and why so many business owners feel stuck without clarity on what they actually want. Ryan shares the three critical constraints—time, cash flow, and wealth—and how they shape every meaningful decision an owner makes. He also reveals why many leaders regret their exits, and what it takes to build a company that supports your goals—financially and personally—before and after a sale.

If you’re serious about growing the value of your business without burning out or selling short, this is a conversation you don’t want to miss. Watch the full episode of Tip Top: Grow Up Your Business with Metronomics with Shannon Susko and Ryan Tansom here: https://youtu.be/-1aE2uhtrU4

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00:00 The Importance of Cash Flow Over Jargon

03:07 Understanding Business Exits and Owner Goals

05:53 Navigating the Challenges of Business Ownership

09:11 Defining Freedom of Choice for Entrepreneurs

12:02 The Role of Financial Literacy in Business

14:53 Valuation and Growth: Planning for the Future

18:09 The Emotional Journey of Selling a Business

21:03 Identifying Myths About Exiting a Business

23:54 The Journey of Self-Discovery Post-Exit

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