Planning with Purpose: Incentive Travel in a New Era with Padraic Gilligan
Update: 2025-05-01
Description
What’s shaping the future of incentive travel? Join Bishop-McCann’s Justin Myers as he speaks with Padraic Gilligan, former Chief Marketing Officer at SITE, to explore how the incentive travel landscape is evolving. With their shared passion for incentive travel, this episode dives into what's driving decisions in 2025 and beyond. Topics include:
- The mindset needed to navigate the current state of the industry
- Importance of hard and soft benefits for incentive travel's value proposition
- The role of purpose in incentive design
- Destination considerations for incentive travel
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