The Milwaukee Brewers are bringing manager Pat Murphy's strange eating habits to fans.

Murphy went viral in a recent interview for pulling a pancake out of his uniform pocket and taking a bite—sharing the flapjack with the reporter—as he detailed different ways he shoved food into his pockets to snack on in the dugout.

The moment has spawned quite the movement in Milwaukee. The ballclub announced that "Murph's Pocket Pancakes" would be sold at American Family Field during Sunday games for the rest of the season, starting with the August 10 series against the New York Mets.

Murphy was asked before a game what he thought of the promotion.

"A little late, we've been doing this since 2017," said Murphy, noting he occasionally has been keeping food in his pocket for about that long. "I guess I never did it during an interview (before). It used to be mostly bagels. I had bagels in the morning. ... I'd always have one (at) day games usually—a bagel, a waffle, a pancake rolled up, something. Day games, the day gets away from you and need a little something."

The Brewers haven't lost since Murphy whipped the pancake out of his pocket a few weeks ago, building the best record in the Major Leagues. He went on to continue eating his pancake in the postgame press conference while detailing other food items he had brought into the dugout. "Waffles, pancakes, pizza," Murphy said then.

Murphy was then asked how he could put a slice of pizza in his pocket without staining the uniform. "If it's cold pizza, you fold it up like a sandwich, you know what I mean," Murphy said. "You can eat it during the game. And then when I wear a hoodie, I have the pocket right here, and that's full of crumbs."

This article was provided by The Associated Press.