Pod Lab: Experiments in Audience Growth – "The Art of Episode Artwork"

Host Mokshika Sharma welcomes you to The Pod Lab, a miniseries exploring podcasting innovation, created by MA students at City, St George’s University, London.

In this episode, we dissect the power of episode artwork—why it matters, how to use it effectively, and the bigger industry debates shaping its role in podcast discoverability. Whether you're a creator or a curious listener, we’ll break down the dos, don’ts, and creative strategies to make your visuals stand out.

Featuring insights from:

• Adam Bowie’s analysis of Episode Artwork vs. Show Artwork
• Lucy Antonatos’ take on Tackling Podcasting’s Discoverability Dilemma

Hosted & Edited: Mokshika Sharma

Produced by: Max’ed Aadan, Jamie Adam, Isabella Anderson, Hannah Grieve & Mokshika Sharma

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