Podcast Episode 185: Is the Digital Experience Critical for Law Firms?

Update: 2023-02-23

Description

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Gary McRae to discuss the importance of the digital experience for law firms. Gary McRae is the global digital lead for Baker McKenzie. He ensures Baker McKenzie’s digital strategy aligns with its overall business objectives. He also leads the company's channels, digital marketing, web development, social media, and martech initiatives.

Comments

In Channel

Podcast Episode 199: Responsible AI: How Marketing Leaders Should Build Governance to Ensure Effective Deployment of Generative Artificial Intelligence

2024-01-0420:46

Podcast Episode 198: How Technology and AI Can Effectively Address Pain Points in the Legal Intake Industry

2023-12-0716:55

Podcast Episode 197: Best Lawyers Acquires Good2bSocial: A Chat with Phillip Greer

2023-08-2419:00

Podcast Episode 196: Global Strategic Growth Partner

2023-08-1720:31

Podcast Episode 195: Podcasting to Promote Your Niche Practice

2023-08-1026:15

Podcast Episode 194: Content-Fueled Business Development: How Lawyers Can Harness the Power of Earned Media to Fuel New Client Relationships

2023-07-2026:10

Podcast Episode 193: Let Your Geek Flag Fly

2023-06-2925:11

Podcast Episode 192: Building an Effective, Flexible Strategy For Your Law Firm

2023-06-0821:15

Podcast Episode 191: Reimagining DLA Piper’s Website

2023-05-2520:31

Podcast Episode 190: After the Buzzer Goes Beyond the Scores!

2023-05-1114:32

Podcast Episode 189: Adding Context to Compliance and Color To Your Legal Practice

2023-04-2029:32

Podcast Episode 188: The Power of a Sector Based Approach: Specificity Drives Strategy

2023-04-0632:05