Podcast Episode 306: Introduction to Google Ads for Your Brick & Mortar
Update: 2025-09-30
Description
Are Google Ads worth it for your studio or practice? If you’ve ever wondered why ads don’t seem to work for you—or why you’re spending thousands each month without seeing results—this episode is for you.
I’m walking you through the anatomy of a Google Ad and breaking down how to set up campaigns the right way so you can start generating consistent, high-quality leads.
Inside the episode, you’ll learn:
- The three types of Google Ad campaigns every brick-and-mortar business should run: non-brand, brand, and competitor.
- Why keywords and search intent matter more than anything else—and how to choose the right ones.
- How to structure campaigns, ad groups, and ads so your Pilates, yoga, or physical therapy clients land on the right page every time.
- The math behind cost per lead (CPL), conversion rates, and return on ad spend (ROAS)—and why even a $60/day budget can create thousands in revenue.
- The key difference between running ads on Google vs. Meta (Facebook/Instagram) and how to use them together for better results.
Google Ads aren’t about throwing money at the wall—they’re about strategy, structure, and tracking. When done right, they can be one of the fastest ways to get new clients in your door and grow your boutique fitness or wellness business.
✨ Want help learning and applying these strategies?
- Join the Inner Circle waitlist: christagurka.com/mentorship
- Or schedule a 1:1 coaching call with me to walk through your setup step-by-step.
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