How do you create clear and open communication with your podcast guest? Every podcast—and every episode, for that matter—has a lot of moving parts. As podcast hosts, we know that in order to stay organized, we need systems in place. But those systems should extend to more than your recording and editing tools, and how you publish your episode. You need systems in place for your guest interactions, too.

An unfortunate experience shared by a fellow podcast host prompts Mary to explore podcast etiquette and guest/host interactions. She outlines how to approach this important relationship before, during, and after the interview to make sure you’re setting the clearest possible expectations.

Consider how you could fine-tune your own podcast guest etiquette:

• Ace the early interaction that will set you up for that “easy yes”
• Keep your guest in the know as the interview begins
• Make sure you’re both set up for success once the episode airs
• Red flags to watch out for when you’re the guest!

Links worth mentioning from the episode:

• Listen to Episode 66, Continuous Improvement as a Podcaster with Christian Klepp - https://www.organizedsound.ca/continuous-improvement-as-a-podcaster-with-christian-klepp-episode-66/
• Check out Episode 62, How To Land Someone From Your Dream Guest List - https://www.organizedsound.ca/how-to-land-someone-from-your-dream-guest-list-episode-62/

Connect with Mary!

• Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.com
• Get the full transcript of the episode at http://www.visiblevoicepodcast.com
• Read up on more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter
• To learn more or work with Mary, check out https://www.organizedsound.ca
• Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/
• Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions

Show Credits:

• Podcast audio design, engineering, and edited by Mary Chan of Organized Sound Productions
• Podcast cover art by Emily Johnston of Artio Design Co.
• Show notes written by Shannon Kirk of Right Words Studio
• Post-production support by Kristalee Forre of Forre You VA

Transcript with Audio Description:

[MUSIC IN - GHOSTHOOD FEATURING SARA AZRIEL “LET’S GO” BEGINS]

MARY: Having a podcast means you've got to have your systems in place. What do you do before you record an episode? How do you manage the actual recording? Then finally, what do you do after you record that episode and have that file? What's next? 

There are so many things and variables involved when creating each episode that this also extends to being on a guest on podcasts as well. What are your routines to get on a show? And then when you're on that show, what are you doing? And then after the show, then what do you do with your guest appearance? There are a lot of similarities here when it comes to having your own show or being a guest on one. So when you do have your own show, how do you treat your show and your potential guests? That all matters. 

Today, let's get into some podcast etiquette. What happens with your guests before, during, and after the interview? How you respond will set the success for your show and your guests. 

This is episode number 83 of the Podcaster's Guide to a Visible Voice. 

<< WOMAN SINGS: So so so so let’s go >> 

Hey, welcome back to the show. Thanks for joining me today. It's my first episode back from my little summer break. 

[INTRO MUSIC ENDS]

And if you had a summer break as well, I hope you got to do at least one thing on your list that made you happy, because we all have, like, a list of things to do, right? Like, you're away from work and you got all these other things to do on the to do list. For me, it was honing in on my family value of adventure. So we hopped on a ferry and visited family on the mainland in Vancouver, stayed for a little staycation and did some camping and just got to explore our beautiful part of the world with our friends and family and meeting some clients, too, who came for their summer vacation. So it's been a really joyful, adventurous, and relaxing summer for me. And so I hope you had the same of, ticking off a couple things on your list for you as well. 

And then, of course, now that I'm doing the back to school thing with my daughter, it’s time to also do the back to podcasting thing with you. And just before I went on my little break there, I was chatting with my previous guest, Christian Klepp. He was episode number 66. We were talking about the continuous improvement as a podcaster. So we're hooked up on LinkedIn, and he was asking me about my opinion, and he wanted to run something past me. It's one of those, quote, unquote, if you were in my shoes or my show, what would you do? 

[MUSIC IN]

So let's first just lay out the situation. Okay? He said that this guy reached out and asked him to be a guest on his podcast, which was really nice because it is focused on B2B marketing, which is what he does, business to business marketing. So Christian reciprocated by interviewing this guy on his podcast as well. 

So here's the thing he says. One, he never told me when my interview was going live. He just published it and shared the link.

Two, I was completely transparent with him and told him when I'd publish his interview.

Three, I sent him an email with the links, no reply.

Four, I added him on LinkedIn and tagged him when I published the episode, no reply. And he didn't share it. He even removed me as a connection.

Five, I introduced two guests to him based on his request, no reply.

A few weeks ago, he adds me back as a connection and asks me to refer leads to him. I said, nobody comes to mind, but I'll keep my eyes open.

Today he sent me another email to follow up and ask if I have any leads for him. So back to that main question. If you were me, how would you respond?

[MUSIC ENDS]

I had a lot of feelings percolating. It just like, escalated, right? All through those numbers. We got five points there. Okay. My response was this, like that initial, oh my god, that's the worst. But two parts of this really come to mind. Initially, I was all, this guy is all, take, take, take. If he ever disconnects from you, I would disconnect from him as well and remove those connections and never reconnect again. Cut it, cut it all off, cold turkey. [LAUGHTER] 

But then the more logical side of my brain was thinking of what were the parameters around being a guest? Did he mention beforehand if he was going to tell you when it would go live? I know not everybody does. No one's as prepared to know ahead of time. But did he mention that or what did he say he was going to do to prep you for this episode being published? 

So as I kept saying to Christian, my initial response would be no response. I'm too busy to deal with this type of relationship that is clearly not mutually beneficial. Emails get lost, buried, and forgotten. So, no response. I mean, he had no response. I'm gonna have no response. It's my quick, petty little response to that. 

However, Christian and I had a good back and forth about this because I think it's a lot to do with those expectations. Christian was very, as he said in point number two, completely transparent with him and told him when I'd publish his interview. But he was getting no replies on those other points that he was making. Right? There was, 3, sent him an email with links, no reply. Added him on LinkedIn and tagged him, no reply. Introduced two guests to him, no reply. And I think at that point, with all the no replies, those are the red flags they are signalling to me, this is not a reciprocal relationship. 

And then the more and more we chatted, he came to his own conclusion on what he wanted to do. But I realized this really is about the care. You, as a host, care a lot about your show. So, like Christian, you are doing all, you know, all the things that you would like to do and show that you care about this person as your guest. And when the two expectations don't line up, because it doesn't seem like that guest had the same care, there will be the feelings. 

So how do we make sure this doesn't happen again? How do we make sure that for you as a podcaster, for your show, that you've got a framework in place so