Podcast in English 20210707 Funeral Biz Fair 2021
Description
Podcast No. 30 in English
Hello everyone, today is July 7st, 2021.
This is your host, Yuusuke Wada, probably the only funeral business podcaster in Japan and also a death industry consultant.
I am also the Researcher of the Reform of Death and I prepare for the End of Life Journey.
Podcast No. 30 of YEYSHONAN, a weekly podcast in English.
<figcaption>Japan’s Only Funeral Biz Podcaster</figcaption></figure>Last week, I talked about the Deep Dive event held at FCCJ, the foreign correspondents club of Japan.
Today, I wish to update you on the funeral business fair that was held 2 weeks ago (a bit late) and the AI in the death industry.
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Also, just 3 days ago, two of my 2 terabyte hard drives crashed simultaneously.
I had data dispersed for risk hedging but no luck.
I’ve been trying to recover for the past 3 days and losing the battle.
<figcaption>Trying to recover my two 2TB HDD…</figcaption></figure>As I mentioned in the podcast released on June 23rd, it was a good idea to pre-register.
As of this date, there are no official number of people that attended.
I was waiting for that number to show up but not this year.
I posted here in Japanese about this event already.
Since the event is only held for 2 days, it’s less of a burden for the exhibitors.
I heard many people say that a 3 day event is a bit too tiring since the industry never stops.
All of the major system integration companies have decided not to exhibit so the place was open. Many after service companies still have not realized that they have to clearly market to the funeral directors and not to the direct end users. It seems that they have lost track of who the customers are, meaning that in order to sell your product, you need to make the product attractive to the sales and not just the end customers.
<figcaption>yes, empty…</figcaption></figure>Virtual systems are not here to stay yet. It’s still premature.
We need more companies pitching in using things such as QR code easy authentication for the online systems.
What funeral homes need to do are self-branding enhancements.
It’s not just showing glittering images but more homely and respectable actions are needed. From my point of view, many lack these.
The event itself, there was nothing really new.
There were no new innovations or new methods of funeral products.
It was more like a reunion of finding who is still around.
But companies also need to understand that they too need to collaborate with other exhibitors. I matched up several companies.
We have to realize that funeral homes need to market using a different method.
People in the death industry have to use not just brochures and pamphlets and YouTube.
Actually, not too many funeral parlors use YouTube for marketing.
Podcasts have been around for almost 20 years since the first iPod appeared on October 23rd, 2001. Yes, that was 20 years ago in 3 months and 2 weeks from today.
Due to the boom of ClubHouse, talk shows have been given a second though.
But the problems of ClubHouse and many radio shows are that you need to listen when it’s broadcasting and there’s no archive.
Podcast is a simple method for people to catch up on their backlog.
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