Podcasting, AI & Human-Centered Marketing at Civista Bank with Autumn Jose - Mix & Matchbox Podcast
Description
🎙️ Mix & Matchbox Podcast | Episode: Autumn Jose on Human-Centered Marketing & Social Stars at Civista Bank
Join host Brent Feldman as he welcomes Autumn Jose, AVP & Brand Marketing Specialist at Civista Bank, for a conversation on employee-driven content, internal podcasting, and how banks can engage communities through authentic marketing. For any bank or credit union that has had trouble with engagement, social content or new ways to shape culture - this one's for you.
Timestamps:
00:07 - Introduction to the episode and guest, Autumn Jose
00:24 - Autumn's journey into the banking world
01:14 - The fulfilling work at a community bank
01:35 - Launching the ambassador program at Civista Bank
02:44 - Success and impact of the Social Stars program
03:36 - Why employees want to participate in the program
04:31 - Positive effects on the community
06:13 - Bridging the gap between marketing and community engagement
07:36 - Skills learned by Social Stars participants
09:17 - Future plans for the Social Stars program
10:44 - Internal podcast for meeting recaps
11:54 - Revamping the internal podcast
13:13 - The importance of podcasts and other media formats
14:19 - The role of AI in modern communication
14:54 - Advice for banks on human-centered marketing
16:02 - Closing remarks and invitation to connect
đź”— Visit: https://civista.bank
đź’Ľ Connect with Autumn on LinkedIn - https://www.linkedin.com/in/autumnjose/
#MarketingStrategy #EmployeeAdvocacy #BankingInnovation #Toastmasters #SocialMediaMarketing #InternalComms #Podcasting #BrandStorytelling #MixAndMatchbox
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United States
