In this episode of the Afros & Audio interview series, the host welcomes Adam Butler, a 15-year veteran in podcasting, to discuss his extensive experience and insights into the medium. Adam shares his journey from starting a radio-like internet show with his friend Paul Span to witnessing the meteoric rise of podcasting.

He emphasizes the significance of independent creators and the evolution of the industry. The conversation also delves into Adam's passion for sneaker culture, his documentary 'What Are Those?' and his collaboration with On My Feet and Fox Sports. Additionally, Adam provides valuable advice for aspiring podcasters, highlighting the importance of authenticity, collaboration, and perseverance. The episode offers a rich blend of personal stories, professional growth, and cultural significance in the realms of podcasting, sneakers, fashion, and hip hop.

00:00 Introduction and Guest Welcome
00:18 Evolution of Podcasting
01:22 Independent Creators and Radio
03:13 The Rise of Podcasting
06:24 Sneaker Culture and Hip Hop
07:26 Documentary and Pandemic Impact
13:39 Memorable Interviews and Stories
16:57 Staying Relevant in Sneaker Media
19:48 Personal and Professional Growth
20:23 From Radio to BuzzFeed: My Professional Journey
20:49 Personal Growth Through Media and Podcasting
21:23 Expressing Myself Through Various Shows
23:10 The Challenges and Rewards of Podcasting
24:24 Sneaker Culture and Its Evolution
26:21 Advice for Aspiring Podcasters
28:25 Future Goals and Aspirations
31:26 The Dream Interview: Michael Jordan
33:32 Final Thoughts and Encouragement

Listen to The What are Those? podcast: https://youtube.com/@thewhatarethosepod?si=IPomcswfh1K7_Ca0

Subscribe to The What are Those? Youtube: https://www.youtube.com/@thewhatarethosepod

 Follow Adam: https://www.instagram.com/MSR_Adam

Learn more about the 7th Annual Afros & Audio Podcast Festival, October 17-19, 2025 in Baltimore, MD: https://www.afrosandaudio.com

Visit https://linktr.ee/afrosandaudio for additional information and opportunities!

DISCLAIMER: The views expressed by guests of Afros & Audio’s Black History Month interview series are their own and do not reflect the values, mission, or business of Talib Jasir, Afros & Audio, Black Podcasters Association, Vanguard Podcast Network, or any other names, podcasts, events, businesses, or organizations mentioned in the video or audio of this series unless explicitly stated.