Podcasting: Why Have We Been Undervaluing a $7.3B Industry? - with Hernan Lopez
Update: 2025-05-21
Description
CAOs, there’s a number out there in the world that if you knew it, it’d change your business forever. Our guest on this week’s episode of the Media Roundtable found that number— How’d he do it? Join Dan Granger (CEO, Oxford Road & Veritone One) as he hosts Hernan Lopez, (Founder, Wondery & Owl & Co) in a special double episode to talk about the BIGGEST number in podcasting and why it matters.
“ I estimated the global podcast economy to be worth $7.3 billion.”
— Hernan Lopez, (Founder, Wondery & Owl & Co)
They’re talking: Counting What Counts, Why Definitions Matter, Audio Wins, and more. Let’s dive in.
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