This is a live demonstration, presented on October 20, at the ASQ Quality Audit Division Conference in Reno, Nevada. The podcast itself is a basic overview of podcasting and how it’s done. We’ve tried to keep it short, and don’t expect anything earth shaking, as we’re simply introducing the world of Podcasting to the attendees.

To listen to the program, simply click on the link below:



Podcasting Basics -Live from Reno



Thanks for all the E-mails and please leave any comments here at the site – otherwise my E-mail address paulpalmes@pdcauditing.com

Here’s the primary slide from the presentation

Wide Audience Marketing

Targeted to widest possible audience

Relies on Links for exposure

Low user loyalty

Passive medium

It’s all about Google ratings

User learns of new content through self-initiated visits



Narrow Audience Marketing

Targeted to interested “Subscribers”

Relies on Links and Subscribers for exposure

High User Loyalty

Interactive Medium

It’s about serving a particular interest

Users learn of new content through auto invitation

“100 Narrowband subscribers are more valuable to advertisers than 1000 Broadband Listeners” – Adam Curry