What separates a podcast that builds authority from one that's just adding to the digital noise? In this episode we dive into the strategic side of podcasting with Traci DeForge, the founder of Produce Your Podcast, a premier podcast consulting and production agency that incorporates podcasting into your digital marketing strategy. She’s recognized by major media outlets including ABC, NBC, and CNN, to name a few.  Join us as Traci reveals how podcasting can become the centerpiece of your business development strategy rather than just another content channel.

Episode Highlights:

01:08 Meet Traci DeForge: From Radio to Podcasting

04:03 The Evolution and Strategy of Podcasting

07:00 Ensuring Podcast ROI and Business Growth

09:52 Balancing Content and Optimizing for Discovery

18:58 Advice for Aspiring Podcasters

23:15 Final Takeaways and How to Connect with Traci

Show Links: 

produceyourpodcast.com