Pop-in calls are short, hands-on conversations where members of the co-matter community call in to share insights about a specific project they currently work on.

Today we're joined by the fantastic Kathryn Geels, director of the Engaged Journalism Accelerator based out of London, UK.

We talk about:

- The Engaged Journalism Accelerator and its mission to inspire, connect and support news organisations across Europe to empower communities and their conversations

- The shift in journalism to become more audience-focussed. Not just in terms of subscriptions / advertising revenue, but more in how readers can participate in all aspects of a news organization

- Germany's membership-based news platform Krautreporter.de and how they share their insights in their playbook for engaged journalism to help other news organizations break out of their silos

- Spain's Maldita.es that established an ambassador program called "Malditos" and an open CRM that allows its community to contribute to the organization

- How traditional news organizations can adapt to becoming more community-driven through opening up processes, decision making and letting people participate more

Follow Kathryn at @girlondon and @ejcnet.

A special shout-out goes to Kathryn's team Ben Whitelaw and Madalina Ciobanu who Kathryn chose to greet in her final remarks on the conversation. Hi Ben and Madalina!