Welcome to Barn Talk! In this episode, our special guest is David Newman, the Senior Vice President for Market Growth at the National Pork Board. We'll dive deep into the pork industry, exploring everything from how food and clothing originate from farms to the intricacies of the Pork Checkoff program. David will share insights on domestic and international pork marketing, the pivotal role of research and education, and the comprehensive new marketing campaigns aimed at making pork an everyday staple.

We’ll also discuss consumer trends, the importance of pork quality, and how digital marketing strategies are being tailored to reach diverse audiences. Plus, the conversation won't shy away from the evolving market dynamics, generational shifts in eating habits, and exciting future plans for the industry's growth. Whether you're a pork producer, a culinary adventurer, or just a mindful consumer, this episode is packed with valuable insights you won't want to miss. 

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00:00 Share the show and leave a review.

05:37 National Pork Board began 1980s for pork promotion.

12:16 Focus on consumer demand is crucial for business.

16:11 Marketing surrounds us; essential for business success.

24:31 Emphasis on multicultural marketing, especially Hispanic market.

28:58 Engage younger audiences to promote pork benefits.

34:18 Target pork consumers using precise digital filters.

40:31 Balance flavor and nutrition in marketing messages.

43:40 Relaunching pork industry brand with widespread collaboration.

48:09 Changing consumer behavior frustrates, highlights generational shift.

57:14 Researching saturated fat's role in modern health.

01:02:12 Support Iowa; collaborate with local pork producers.

01:03:42 Research focus, promotional campaign, website engagement.

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***PLEASE NOTE***

Barn Talk is a significant break from the typical content viewers have come to expect from This’ll Do Farm. Please be advised that we will be exploring a wide variety of topics (some adult-themed) and our younger viewers (and their parents) should be advised that some topics will be for mature audiences only.

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