DiscoverRebrand Podcast: Marketing Campaigns Explained by the Brand & AgencyPositioning Your Brand for the Black Consumer Audience
Positioning Your Brand for the Black Consumer Audience

Positioning Your Brand for the Black Consumer Audience

Update: 2024-04-23
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Tiyale Hayes, EVP of Insights and Multiplatform Analytics at BET, delves into reinvigorating a legacy brand. Building brand affinity with any audience requires a deep understanding of their cultural background and values. Moving beyond stereotypes and preconceived notions, brands must embark on a journey of genuine cultural immersion to connect with their target audiences effectively. Today, Tiyale discusses positioning your brand for the Black consumer audience.

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Positioning Your Brand for the Black Consumer Audience

Positioning Your Brand for the Black Consumer Audience