Power of Price
Update: 2025-01-28
Description
In this episode, we’re exploring the Power of Price, inspired by Dan Ariely’s insights from Predictably Irrational. How does the price of something influence not just our willingness to pay but our perception of its quality and effectiveness? Our student presenters will share findings from their own study, uncovering how pricing impacts behavior and expectations in surprising ways. How much is it worth to you to learn about the Power of Price!?!
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