Susan welcomes AI strategist Marnie Wills, an expert in the field of artificial intelligence and its applications in business. Marnie shares her inspiring journey from being an international athlete to becoming a successful entrepreneur and AI strategist. The conversation delves into the transformative power of AI, discussing practical ways to leverage AI tools like ChatGPT and Jasper for business growth and efficiency. Marnie emphasises the importance of using AI as a collaborative partner rather than a mere tool, encouraging listeners to create personalised AI systems that enhance their productivity. With actionable tips and insights, this episode is a must-listen for anyone looking to navigate the evolving landscape of AI in their industry.

KEY TAKEAWAYS

AI as a Second Brain: Utilise AI tools like ChatGPT not just as a writing assistant but as a second brain that can help brainstorm ideas, generate content, and provide insights based on your expertise and input.

Creating AI Projects: Set up specific AI projects tailored to your needs. This involves organising relevant documents and providing clear instructions to the AI, which can enhance its ability to assist you effectively.

Continuous Learning: Embrace a mindset of continuous learning and adaptation. Regularly engage with AI tools, listen to podcasts, and explore new features to stay updated on the rapidly evolving landscape of AI technology.

Collaboration with AI: Approach AI as a collaborator rather than a replacement. By working alongside AI, you can enhance your creativity and efficiency, allowing it to handle repetitive tasks while you focus on strategic decision-making.

BEST MOMENTS

"I think it's really important that we ask our large language model... what your perspective is, or any stories related to an outcome that it's told you to write about." - Marnie

"AI content is expected. So I don't think that's an issue, but I think you would probably agree, you don't want to read boring AI stuff all the time."
- Marnie

"I think learning from someone who is a true expert, who can like sort of be ahead of that curve kind of thing, is just so valuable." - Susan

HOST BIO

Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. 

Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive.

Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1 and 2. 

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://susanroutledge.com

https://www.instagram.com/susan_routledge/

https://www.tiktok.com/@beautybusinessmatters

https://marketing.susanroutledge.com/beauty-and-the-best-chapters

Connect with Marnie - https://www.linkedin.com/in/marnie-wills-entrepreneur?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

https://stan.store/business_with_ai_strategist

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This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/