Susan welcomes Andrew Priestley, an executive coach and seasoned publisher, to discuss the transformative power of storytelling in the beauty industry. With over 14 years of friendship and collaboration, Susan and Andrew delve into the success of the "Beauty and the Best" book series, highlighting how it empowers non-writers to share their unique journeys and insights. Andrew shares his extensive background in publishing and coaching, emphasizing the importance of concise storytelling and the impact of real, candid narratives. The conversation also touches on the role of AI in writing, the challenges of authorship, and the innovative methods Andrew employs to help authors craft engaging stories.

KEY TAKEAWAYS

Multi-Author Books as a Platform: The concept of multi-author books allows individuals from various backgrounds to share their unique stories and expertise, making it accessible for non-writers to contribute and gain recognition in their fields.

Engaging Storytelling: Successful books, particularly in the Beauty and the Best series, focus on concise, engaging narratives that can be read in a short time, making them appealing to busy readers who prefer bite-sized content.

AI as a Tool, Not a Replacement: While AI can assist in generating ideas and content, it should not replace the authentic voice and personal experiences of the author. There are risks of copyright infringement when using AI-generated content without proper editing and personalisation.

Effective Communication: The importance of clear and relatable communication is emphasised, as it helps authors connect with their audience. Writing in a conversational tone can make complex topics more digestible and engaging.

BEST MOMENTS

Andrew: "AI for me is in publishing, is still a real gray zone. At the moment, it's a case of, I know I can, but should I?"

Susan: "I always think everyone's... the planet's full of billions of people, all with a totally different story."

Andrew: "The thing I love about the Beauty and the Best series is it's real hand on heart. It's really candid and honest."

Andrew: "When AI started, it had something like 15 billion connections on the internet. Currently, it's something like 625 billion connections."

HOST BIO

Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. 

Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive.

Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1 and 2. 

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://amzn.eu/d/hTf4WDq - Launch Offer 99p!

⁠https://susanroutledge.com⁠

⁠https://www.instagram.com/susan_routledge/⁠

⁠https://www.tiktok.com/@beautybusinessmatters⁠

⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters⁠

This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/⁠