Personal Injury Attorney Josh Branch of The Law Offices of Joshua W. Branch joins us for Personal Injury Marketing Minute podcast #107 to discuss getting into the field to make a difference.

Josh is driven to a life of service through the practice of personal injury law.

Visit Josh online here: https://www.thegeorgiainjuryattorney.com/.

Visit Extra Special People, Inc here: https://www.cityofwatkinsville.com/185/ESP.

See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/.

Transcript:

Lindsey:

Welcome to the Personal Injury Marketing Minute, where we quickly cover the hot topics in the legal marketing world. I’m your host, Lindsey Busfield.

Even though there are some bad players in the personal injury world who are more interested in profit than people, most personal injury lawyers get into the field because they want to make a difference.

Josh Branch of Josh Branch Law in Georgia is one such lawyer who is driven to a life of service through the practice of personal injury law.

Thank you so much for joining us today, Josh.

Josh Branch:

Thank you for having me, Lindsey.

Lindsey:

Well, tell us a little bit about yourself and about your practice.

Josh Branch:

A little bit about myself, we have a current operation or base. In Athens, Georgia, that’s the primary location, the law office of Joshua Branch.

We also have satellite offices in Atlanta and on the Georgia coast where you accept cases throughout Georgia and in the Florida accident, licensed to practice in Florida as well.

About me, that’s as far as wide of a question as we can go. It’s the worst question I could possibly ask.

No, no, no, it’s fine. It’s absolutely fine. To kind of piggyback on the topic, I have been around law since the time I was 15 or 16.

My church league basketball coach was a lawyer, and he said, you argue so much. You’re going to become a lawyer.

And everybody else in my family and friends said the same thing. I think I was a little bit apprehensive of doing what everybody else already foretold as my future.

But actually, they were right. And so I’m very blessed to be in this position and helping others.

Lindsey:

I mean, to be able to… To argue, you know, when you’re a kid, it can drive everybody else crazy.

But if you can harness that energy for good and put it to the benefit of others, then that turns into a superpower.

I’ll agree. So, I mean, clearly you loved to argue when you were a kid and you went down this path.

But why did you want to become a personal injury lawyer at the end of your educational career?

Josh Branch:

It’s a great question. Once I finally decided I did want to go to law school, I initially thought I wanted to go into environmental law.

That was my pursuit when I entered into law school. However, as much as I got into it, more I realized that I’m not, and this is most things about me, I’m not on the extreme on either side.

So in environmental law, I didn’t see myself working for a large oil company. And also at same time, I didn’t see myself, you know, working for Greenpeace.

They both have places in this world. And, you I didn’t feel my heart for myself one way or the other.

I worked for an entertainment lawyer. I was in law school. It great. We had incredible experiences. I helped put on a seminar at the Russian Consulate in Manhattan in New York.

Great experience. Got to meet a lot of A&R reps and reps from different bands and things of that sort.

But when it really came down to tracking towards what I want to do the rest of my life, there is a proverbial David versus Goliath day in, day out when you deal with injured victims dealing with insurance companies.

And even though insurance companies and their complete wherewithal and financial backing of which no individual really has outside of a few on the top of the Forbes list, they need help.

And the course interest companies. We’ve done a really good job of influencing politicians to make sure that they’re able to continue along the lines of massive profits.

And I’m all for capitalism, but I’m also for fairness. And I bring that up because if you go into a trial where you see someone has caused a car wreck, it’s the easiest example.

Well, 99.9% of the time, the insurance company behind the individual is the one who’s calling the shots. Even though the style of case might be Jane Doe versus John Smith, it’s John Smith’s insurance company that’s going ahead and dictating the terms or trying to dictate the terms.

And so knowing this behind the scenes, David and Goliath battle is always going on and you need, these people need help.

And so I found myself really gravitating towards that. And the more I do it, the more I just feel so grateful for the opportunity to help these people because I’ve got a wonderful team.

you. you. So probably the best team I’ve had ever. And I’ve been practicing for 20 years, as evidenced by the great starting to come in a little bit here and there.

But at the same time, wonderful team and we’ll make a difference in people’s lives. And it really is gratifying, even if it does have a tendency to take a toll at times.

Lindsey:

Well, and I think it goes back to a point that you made a little bit earlier where you’re not, you know, an extreme person.

Like you’re not on the Greenpeace side. You’re not on the big oil company side. And when it comes to personal injury, anybody could be injured.

And so it doesn’t cater to, you know, one demographic or another, one extreme or another. It really opens itself up to help anybody and everybody who could land themselves in a bad situation and where the outcome of their lives and their ability to get back on their feet is dictated by the giant insurance company.

And so to have an advocate step in is a powerful force. And I think that that is a great.

Great role to serve in. And so kind of getting back to the topic of the podcast here, what ways do you see a life as a personal injury lawyer as a form of public service?

Josh Branch:

Great question, Lindsey. And the way I look at it is the fact that everybody who comes to our doors at the office or reaches out to us, they’re in dire help.

They really are. We’re very selective with the cases we take, and we’re very blessed to have people who need our help in these situations.

And it truly feels like a public service in the fact that we’ve seen so many people go through, hopefully, what’s the roughest time of their lives.

I’m thinking of one client in the past. He was a younger gentleman and younger as in mid-20s. He was involved in a horrible, horrible car crash.

And we actually, a former judge out of Atlanta, He referred us to the case, and before I even had a chance to meet him, he had sent pictures, and this is kind of a graphic description, but he was in the hospital bed, and at that time, around the lower part of his ribcage towards the upper abdomen, there was a laceration so large that it just opened up his stomach to where it was completely open, and he was conscious.

This is how they had to hold him for a while. His girlfriend’s by his side. He mentally had told me at times that he was thinking he was going to die, and all of these thoughts and these emotions were flooding through this young man’s head, and bear in mind, he did nothing wrong, you know?

He did nothing wrong, and so we were able to ensure that he’s gotten the medical treatment he needed and saw the doctors he needed, and as time progressed, you know, he literally

He figuratively got back on his feet again, and it’s the most wonderful thing to see that. And thankfully, the insurance coverage that was available for his case was sufficient in terms of us being able to really procure incredible resolution for him that has absolutely changed his life.

He now has what he calls his dream home. He was able to buy a vehicle for his mother and for himself and has money set up to reach through annuities and things of that sort.

And he is just the happiest, lucky fellow in the world, and he’ll reach out at times. He still has my personal cell phone.

He’ll reach out at times, and it’s encouraging to hear that he’s doing so well. And it’s also just so nice to know that I was at least some piece of his life puzzle in helping guiding him through.

you. And so it means a lot. And I think for everybody, I can speak for everybody on the team, that it means a lot to all of us to be able to see that, to see that when somebody comes to us in their worst moment, that we’re able to help them through, get them through.

And when they’re on the other side, they can just focus on the future because better days are ahead.

Lindsey:

Well, and clearly it meant the world to him to not just have somebody advocating for the dollar signs. He knew that you guys were in this court and were supporting him both legally as well as making sure that he’s going to have the best financial outcome.

But also