Predicting Churn | ProdPad's Janna Bastow
Update: 2022-03-23
Description
Topics discussed in this episode:
Indicators of Engaged Users
- As Janna says, they look for the number of comments on the app as it’s a clear indicator of someone testing it out to see if it works. They also look at if a user is integrating another tool on the app. Folks who fail with integrations and may not post as much aren’t likely to stick around in the long run.
Predicting Churn
- A huge part of what the folks at ProdPad have been doing is trying to figure out which activities people are or aren’t doing before they churn. The data is transferred to the CS team who then reach out to customers whose usage has dropped off.
Iterating on Packaging and Pricing
- A big piece that Janna and ProdPad are looking at is how to better package and price the product to provide the proper value at the right size for the right customers. Pricing is a crucial tool in retaining customers and it seems they’ve been doing it right over at ProdPad as Janna says their first customer ever is still with them.
This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
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