Premium, Defined: Long-Form Content Drives Ad Success
Update: 2024-08-21
Description
In this episode, we discuss the latest research from DIRECTV Advertising and Publicis Media, which reveals that 97 percent of consumers consider long-form content to be the most premium. The study, titled Premium, Defined: Long-Form Content Drives Ad Success, shows that viewers have a positive emotional response to watching long-form content and appreciate brands advertising in this format. The report emphasizes the importance of quality and integrity in content, offering insights for brands to activate segments within the DIRECTV footprint and across media with PMX Lift.
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