Premiumisation: the Great Macro Beer Conspiracy?
Update: 2025-07-07
Description
In this episode of Beerpolitik, Chris is back with Mark Reynolds from The Hop Vault, diving into the rising price of a pint. The average pint’s now over a fiver - but what does that actually mean? We look at how macro breweries are driving prices up, how craft beer pricing compares, and whether the pint even makes sense as a measure anymore. So join us as we go beyond inflation and take a deep dive into branding, beer culture, and why we’re all paying more at the bar.
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