LISTEN TO THE EPISODE

Presenting Effective Marketing Measurement with Gary Angel of Digital Mortar

While it’s easy to understand the importance of data for businesses, presenting that data is often the Achilles heel for many analysts.

Working with the data comes easy but finding ways to tell the data story in a way that reaches the audience is often a cause of stress.

Today’s episode is different from the norm as Gary brings his own questions and a PowerPoint challenge for me, putting me in the hot seat for part of the interview!

Gary Angel is a legend in the digital analytics field. More than a thought leader, he is a guide for thousands of analysts in maturing their business savvy and technical acumen.

He is the CEO and Founder of Digital Mortar, a company providing cutting edge measurement and analytics tools for optimizing physical spaces and tracking the in-store customer journey to help optimize store layout, merchandising, and staff performance.

Besides publishing more than twenty whitepapers on digital analytics, he is a frequent speaker and in 2012, he won the Digital Analytics Association Award for Excellence and The Most Influential Industry Contributor.

He is the host of the Measurement Minute podcast and is the creator of the Semphonic Xchange Digital Analytics Conference, now known as Digital Analytics Hub.

In this episode, Gary shares his valuable insights on presenting data, the importance of listening, and exceptional strategies for communicating complex models..

In This Episode, You’ll Learn…

• How Gary’s strengths have always been measuring marketing effectiveness, but not presenting that measurement


• His surprising love of challenging audience questions.


• The one effective trick Gary uses to turn presentation fear around


• Lea’s valuable insight into the importance of visual tools when presenting.


• Lea’s on-the-spot analysis of Gary’s PowerPoint, one of the biggest moments on the PBM podcast!


• The important benefits of having a senior advocate in your court


• Gary’s valuable advice about working on the things that scare you

Gary’s Upgrade:

• “It doesn’t matter how good your presentation looks if you don’t have something important to say. Many analysts don’t have the courage to disagree with the client. No one likes delivering bad news, but you have to be willing to put yourself out there sometimes.”

How to Keep Up with Gary:

• Twitter


• LinkedIn


• Digital Mortar


• The Measurement Minute Podcast

 People, Books, and Resources Mentioned:

• Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations by Scott Berinato


• Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School by John Medina


• Listen to my interview with Scott Berinato.


• Listen to my interview with Dustin Mathews.


• Olivia Mitchell’s Presenting by Boxes framework


• Lea’s Appearance at Nonprofit Innovation & Optimization Summit

Thanks for Listening!

Thanks so much for joining me. Do you have some feedback you’d like to share or a question for Gary? Leave a note in the comments below, and we’ll get back to you!

If you enjoyed this episode, please share it using the social media buttons you see at the left of the post.

If you liked what you heard, I would love if you could leave me a rating or review in iTunes. Ratings & reviews are extremely appreciated and very important in the rankings algorithm. The more ratings, the better chance of fellow practitioners getting to hear this helpful information!

And finally, don’t forget to subscribe to the show on iTunes to get automatic updates and never miss a show.

A special thank you to Gary for joining me this week.

And as always, viz responsibly, my friends.

Do you have a burning question for Gary about data analytics or presenting?

Lea Pica: [00:00:01 ] What’s up guys. Lea Pica here. Today’s guest is a legend in the digital analytics field whose wisdom seems practically heaven sent. Stay tuned to find out who’s making a cameo on the present beyond measure show episode 44.

Lea Pica: [00:00:41 ] Hey guys welcome to the forty-fourth episode of the present as measure show The only podcast at the intersection of presentation data visualization and analytics. This is the place to be if you’re ready to make maximum impact and create credibility through thoughtfully presented insights.

Lea Pica: [00:02:43 ] All right so I am really excited about today’s guests I know I’m excited about all of my guests but the reason I’m excited about today’s guest is because he is truly a thought leader in the digital analytics industry there are so many people that look up to him and I absolutely can tell why his knowledge is unmatched. When it comes to learning how to be a stellar digital analyst and it turns out he’s a really friendly and approachable standup kind of guy. So I was really privileged to have him on and there was a little twist I got to help him with something on the show it was a first. So definitely stay tuned and find out what that is.

Lea Pica: [00:04:38 ] Hello Hello. Today’s guest is a legend in the digital analytics space. He’s more than a thought leader he is a guide for thousands of digital analysts and maturing their business savvy and their technical acumen. And as CEO and founder of Digital Mortar, he leads all aspects of their growth and development. Digital Mortar provides cutting edge measurement and analytics tools for optimizing physical spaces so they specialize in tracking the in-store customer journey. In addition to publishing more than 20 white papers and digital analytics, he speaks at conferences all over the world including SMX, emetrics, text analytics, the D.A.A. symposium series. He won the Digital Analytics Association award for excellence as the most influential industry contributor in 2012. He’s the host of the Measurement Minute podcast and the creator of the groundbreaking Exchange Digital Analytics Conference which incarnated as Digital Analytics Hub. And I had the honor of delivering the keynote