Meet the guardian of horological history at one of Switzerland's most storied watchmaking houses. As Head of Heritage for Zenith, Laurence Bodenmann oversees a treasure trove that would make any watch enthusiast weak at the knees—more than 1.3 kilometers of archives and a collection exceeding 5,000 timepieces that document the brand's 160-year journey.

Drawing from her background in anthropology, Bodenmann approaches watch history not simply as a catalog of beautiful objects, but as a window into human innovation and problem-solving. She reveals how Zenith became the first fully verticalized watch manufacturer in Switzerland, revolutionizing production methods and challenging traditional approaches. This pioneering spirit helped the brand accumulate an astonishing 2,333 precision awards throughout its history—concrete evidence of their pursuit of the "perfect watch" that inspired the company's celestial name.

The conversation takes us through Zenith's remarkable achievements, including the development of the El Primero, the world's first fully integrated automatic chronograph movement. We learn how a daring act of preservation by watchmaker Charles Vermot—hiding stamps and tools in the factory attic during the quartz crisis—saved this horological treasure for future generations. Bodenmann shares surprising discoveries from the archives, including evidence that Zenith may have pioneered the use of ceramic in watchmaking as early as 1981, years before it became industry standard.

What sets Zenith's approach to heritage apart is their philosophy of never merely copying vintage designs. Instead, they study historical pieces to understand the "why" behind their creation, then reimagine them with modern technologies and subtle design differences that respect both the past and present. This balance between tradition and innovation defines the brand's four distinct collections, from the experimental Defy line to the historically-inspired Chronomaster series.

Want to experience this rich history firsthand? The Zenith manufacture welcomes visitors through UNESCO tours—a rare opportunity to walk through the same buildings where watchmaking history has been made for over a century and continues to evolve today.

Check Out Zenith:

https://www.zenith-watches.com/

https://www.instagram.com/zenithwatches/

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