The Health ROI Show with Liz Bradford

Pressure shapes us long before we ever understand how to work with it. 

I was lucky enough to be on Liz Bradford Health ROI Podcast and we dug deep into the truth that most high performers never get taught.

Pressure is not the enemy. Stress is not what breaks you. The frame you use is what determines whether you adapt or fail.

We unpack the difference between a challenge response and a stress response, why your language shapes your environment, and how your physiology can be either the ceiling or the catalyst for performance. Most CEOs and leaders tell me they feel stuck, burnt out or plateaued. Not because they lack capability, but because their operating system is built on reaction rather than intention.

We also go into the part that most professionals avoid. Recovery. You cannot expect elite results if you train hard while neglecting the structure needed to recover properly. Treating your recovery like a training session is the fastest way to increase capacity, sharpen decision making, and stop relying on caffeine and willpower to get through the day. Three times your recovery means three times your capability.

We talk about why your hardware must be optimised before you chase another strategy, how wearables only become a weapon when you understand what the data means, and why so many high achievers fear leverage because their identity is tied to input rather than output. More hours. More strain. More effort. 

When in reality, peak performance is built on clarity, structured recovery and deliberate stress exposure.

If you want exponential growth, you must push your limits, but you also need recovery to consolidate the gains. 

This conversation is exactly that. No motivation. No surface level tactics. Real frameworks that help you lead yourself under pressure and operate with precision at the level you expect of yourself.

If you value performance, leadership and building a body and mind capable of sustaining ambition, this one will resonate.

What you will learn

Why recovery must be treated with the same respect as training

Why exposure to pressure in controlled environments builds capability

Why your perception of stress determines your outcome

Why a challenge response keeps you adaptive rather than reactive

If you want to live, lead and perform at the highest level, understanding how to deal with pressure in real time is non negotiable.

This was an outstanding conversation with Liz. I would love to know what your biggest takeaway was.

You can follow Liz here:

LinkedIn: https://www.linkedin.com/in/lizbradford/
YouTube:https://www.youtube.com/@LizBradford-ProtocolX