The post-covid tolerance of price increases has challenged price elasticity, and while loyal customers have remained connected, a brand can only push its prices so far before its consumers snap. When the brand experience falters, the demand for its product falls away.

This week on brand-business building, we discuss the implications of price elasticity, where customers draw the line supporting their favorite brands, and what determines inherently fair brand value.

With Larry Light and Joan Kiddon of Arcature.

https://www.arcature.com/

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Co-Produced by Grove Brands

https://www.grovebrands.com/