Price vs. Terms: What Matters More in a Deal?
Update: 2025-09-03
Description
Founders often chase the headline valuation, but the real story is in the structure. Cash at closing, earnouts, equity rollovers, and seller notes can dramatically change the outcome.
A deal at $20M with $12M cash + $8M contingent isn’t the same as $18M all cash.
The right answer? It depends. Clear goals and smart negotiation make all the difference.
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