Pricing as a Strategic Lever in B2B SaaS Go-to-Market: Insights from Pricing Consultant Dan Balcauski
Description
It's important to price for customers, not just the product itself, as humans ascribe value.
Dan shares his career journey, starting as a software engineer and transitioning into product management and eventually pricing consultancy. He emphasizes the critical role of pricing as a strategic lever in successful B2B SaaS go-to-market strategies, drawing on his extensive experience helping companies overcome common pricing challenges.
Dan provides valuable insights for B2B SaaS leaders looking to leverage pricing as a key component of their go-to-market efforts.
Connect with Dan Balcauski on LinkedIn:
https://www.linkedin.com/in/balcauski/
Connect with Vijay Damojipurapu on LinkedIn:
https://www.linkedin.com/in/vijdam/
Brought to you by: stratyve.com
United States
