DiscoverAccent InsightsPricing is hard! Lessons from the Zillow iBuyer debacle and how we approach pricing
Pricing is hard! Lessons from the Zillow iBuyer debacle and how we approach pricing

Pricing is hard! Lessons from the Zillow iBuyer debacle and how we approach pricing

Update: 2021-11-15
Share

Description

Zillow exits the iBuyer business, lays off 25% of staff, and CEO says "We've determined the unpredictability in forecasting home prices far exceeds what we anticipated..."

They've discovered what we've known all along - pricing is hard! We discuss where they might have gone wrong, and how we approach pricing as experienced, local Realtors.

FEEDBACK OR QUESTIONS? Email us! info@accentbrookline.com

** Accent Realty, 617-396-3206, www.accentbrookline.com **
AVI KAUFMAN, avi@avirealestate.com, 617-751-1040, www.avirealestate.com
RON SCHARF, ronscharf.re@gmail.com, 617-221-3122
Comments 
In Channel
loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Pricing is hard! Lessons from the Zillow iBuyer debacle and how we approach pricing

Pricing is hard! Lessons from the Zillow iBuyer debacle and how we approach pricing

Avi Kaufman & Ron Scharf