Pricing is hard! Lessons from the Zillow iBuyer debacle and how we approach pricing
Update: 2021-11-15
Description
Zillow exits the iBuyer business, lays off 25% of staff, and CEO says "We've determined the unpredictability in forecasting home prices far exceeds what we anticipated..."
They've discovered what we've known all along - pricing is hard! We discuss where they might have gone wrong, and how we approach pricing as experienced, local Realtors.
FEEDBACK OR QUESTIONS? Email us! info@accentbrookline.com
** Accent Realty, 617-396-3206, www.accentbrookline.com **
AVI KAUFMAN, avi@avirealestate.com, 617-751-1040, www.avirealestate.com
RON SCHARF, ronscharf.re@gmail.com, 617-221-3122
They've discovered what we've known all along - pricing is hard! We discuss where they might have gone wrong, and how we approach pricing as experienced, local Realtors.
FEEDBACK OR QUESTIONS? Email us! info@accentbrookline.com
** Accent Realty, 617-396-3206, www.accentbrookline.com **
AVI KAUFMAN, avi@avirealestate.com, 617-751-1040, www.avirealestate.com
RON SCHARF, ronscharf.re@gmail.com, 617-221-3122
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