DiscoverThe Third Growth Option with Benno Duenkelsbuehler and GuestsProduct Design & Product Management - Building Blocks
Product Design & Product Management - Building Blocks

Product Design & Product Management - Building Blocks

Update: 2025-09-11
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Are you looking for a Third Growth Option ℠ ?

Inspired by Cincinnati’s historic Findlay Market, I pulled together three simple but powerful tools that help any leader (not just product managers) contribute to product strategy. These frameworks create a shared language that makes cross-functional collaboration easier across sales, finance, ops, and product.

Two-by-Two Matrix → Map your assortment across basic vs. seasonal and core vs. fashion to see risk distribution at a glance
Product Development Calendars → Gantt-style visuals show overlapping processes so bottlenecks don’t sneak up on you
Scatter Graphs → Plot products to spot market gaps, competitive positions, and balance in your portfolio

When leaders have the right visual frameworks, silos break down, conversations flow, and assortment decisions become smarter.




Always growing.

Benno Duenkelsbuehler

CEO & Chief Sherpa of (re)ALIGN

reALIGNforResults.com

benno@realignforresults.com

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Product Design & Product Management - Building Blocks

Product Design & Product Management - Building Blocks

Benno Duenkelsbuehler